About

I’m a product strategist and design leader with over 25 years of experience shaping early ideas into meaningful products. My work bridges product strategy, UX, and brand—guided by systems thinking, creative intuition, and a bias toward action.

Over the course of my career, I’ve:
– Co-founded and led three startups, including one acquired in 2019
– Raised $1.2M+ in venture funding and built a digital health platform with a $100M+ pipeline
– Designed and launched apps with over 10 million downloads, including a #1-ranked music education app
– Advised dozens of early-stage teams on product clarity, positioning, and go-to-market strategy
– Built digital experiences for Fortune 50 brands and media companies across health, entertainment, and education—including WebMD, Nickelodeon, Island Def Jam, and Oxygen Media—spanning SaaS platforms, games, B2B tools, and consumer apps

Today, I split my time between Super Office Hours, a consulting practice for early-stage teams, and Super Middle Project, a wellness and lifestyle brand reimagining midlife as a creative turning point. Through Super Middle Pilates, I’m exploring how fitness can become more accessible, affordable, and personal—leveraging AI-personalized movement tools and micro-community formats to support women in their 40s, 50s, and beyond.

Outside of product work, I write, make visual art, and continue to rebuild a creative practice that doesn't always need a roadmap.